Case Study · Ghost Barber Club
Ghost Barber Club
A custom web and mobile booking platform built to give a barbershop the ownership and control that marketplace apps take away.
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A custom web and mobile booking platform built to give a barbershop the ownership and control that marketplace apps take away.
Barbershops turning to platforms like Booksy, NearCut and Fresha often find themselves trading one set of problems for another. Commission fees and subscription costs eat into margins on every booking. Client data and repeat business belong to the platform, not the barbershop. And the generic, one-size-fits-all booking flow rarely reflects how a multi-chair, multi-location barbershop actually operates day to day.
Ghost Barber Club needed something built specifically around their business, not a template stretched to fit it.
We built Ghost as a dedicated web app and mobile app, tailored to how the business actually runs: multiple locations, multiple barbers, and bookings that need to feel instant for the client and effortless for the shop.
The platform gives Ghost full ownership of their client relationships: direct bookings, their own branded experience, and marketing tools that let them run audience-filtered campaigns to their own client base rather than renting attention back from a marketplace. Built on Laravel and Next.js, the system was designed to scale cleanly as Ghost added locations, rather than needing to be rebuilt.
Ghost now runs bookings across multiple locations through a single platform they fully own, with no commission cut, no shared client data, and no compromise on how the booking experience reflects their brand. The mobile app puts the same booking and management tools in the owner's pocket, and the built-in marketing tools mean Ghost can talk directly to their own clients instead of competing for visibility inside someone else's marketplace.
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